Indians, Twitter followers raise $37,500 for Cleveland RBI leagues
After $7,500 September donation in Head & Shoulders and MLB 2014 “Season of the Whiff” monthly Twitter competition, season total grows to $37,500 for Cleveland Reviving Baseball in Inner Cities Leagues
Head & Shoulders and Major League Baseball (MLB) announced the winners of the “Season of the #Whiff” Twitter competition for the month of September, 2014. As of October 1, 2014, the Cleveland Indians racked up 30,384 #Whiff @Indians tweets, securing third place for the month of September, resulting in a $7,500 donation to local Cleveland RBI leagues.
For the year, the Indians and the club’s large, engaged social media followers have secured $37,500 to be donated to Cleveland RBI leagues through Head and Shoulders’ #Whiff campaign. Overall, Head & Shoulders will reward seven MLB Clubs with the most #Whiff tweets each month with a donation to their local RBI league(s) totaling $40,000.
“The Indians are proud to support, through Cleveland Indians Charities, many charitable efforts in our community, including the RBI program,” said Rebecca Kodysh, the Indians Executive Director of Community Impact. “We’d like to thank our loyal Twitter followers for helping us continue our commitment to the Northeast Ohio community.”
Furthermore, for every “Whiff” (strikeout) recorded throughout the Majors during the 2014 Regular Season, Head & Shoulders will make an additional $1 donation to the national RBI program. The RBI program is the MLB youth initiative designed to give young people from urban and underserved communities the opportunity to play baseball and softball, encourage academic success and achievement, and teach important life lessons and values.
The MLB Club winner of the overall competition will earn a bonus donation worth $20,000 to their local RBI league(s). The winning Club will be announced during the 2014 MLB World Series – stay tuned to find out who will bring home the highest donation!