Head and Shoulders donates $5K to Cleveland RBI programs through monthly Twitter competition
Today, Head & Shoulders and Major League Baseball (MLB) announced the winners of the “Season of the #Whiff” Twitter competition for the month of May, 2014. As of June 1, 2014, the Cleveland Indians racked up 10,000 #Whiff @Indians tweets, securing fourth place for the month of May, resulting in a $5,000 donation to local Cleveland RBI leagues. Overall, Head & Shoulders will reward seven MLB Clubs with the most #Whiff tweets each month with a donation to their local RBI league(s) totaling $40,000.
“The Indians are proud to support, through Cleveland Indians Charities, many charitable efforts in our community, including the RBI program,” said Rebecca Kodysh, the Indians Executive Director of Community Impact. “We’d like to thank our loyal Twitter followers for helping us continue our commitment to the Northeast Ohio community.”
Furthermore, for every “Whiff” (strikeout) recorded throughout the Majors during the 2014 Regular Season, Head & Shoulders will make an additional $1 donation to the national RBI program. The RBI program is the MLB youth initiative designed to give young people from urban and underserved communities the opportunity to play baseball and softball, encourage academic success and achievement, and teach important life lessons and values.
The MLB Club winner of the overall competition will earn a bonus donation worth $20,000 to their local RBI league(s). The winning Club will be announced during the 2014 MLB World Series – stay tuned to find out who will bring home the highest donation!