Tweet using #Whiff + @Indians to help Cleveland’s kids

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Major League Baseball and Head & Shoulders are teaming up for another “Season of the #Whiff” and we want you to get involved!

What is a whiff?

A whiff is the “swoosh” of the bat hitting nothing but air. Think of a terrible miss in a backyard game of whiffle ball, and you’ll hear a whiff.

While whiffs may be bad news for a hitter, whiffs are wonderful for a pitching staff — and now they could help kids in the Cleveland area get to play the game we all know and love. The MLB clubs with the highest whiff totals each month will earn funding for their local RBI program from Head & Shoulders!

What is the RBI program?

The Reviving Baseball in Inner Cities (RBI) program was designed by Major League Baseball to increase participation and interest in baseball and softball among underserved youth.

Cleveland Indians Charities (CIC) and the Cleveland Baseball Federation team up to operate the local RBI and Rookie League programs that provide youth team-oriented activities while challenging them academically and physically. Kids are also required to attend educational seminars that stress positive social interaction, health issues, and the importance of staying in school. More than 4,500 Cleveland-area boys and girls participate in RBI and Rookie League each year.

How can I help?

Simply by including “#WHIFF + @Indians” in your tweets (or retweeting others who do) you could help raise thousands of dollars for Cleveland area kids! You can include “#Whiff + @Indians” in up to 27 tweets per day (per account) to count toward the Tribe’s whiff total.

The team with the highest total of #Whiff tweets each month will earn thousands of dollars for their local RBI chapter! Here’s the breakdown of dollar distribution for whiff leaders each month, April through September:

  • 1st Place: $10,000
  • 2nd Place: $7,500
  • 3rd Place: $7,500
  • 4th Place: $5,000
  • 5th Place: $5,000
  • 6th Place: $2,500
  • 7th Place: $2,500

Follow @HSforMen on Twitter to track @Indians‘ progress or visit Head & Shoulders “Season of the #Whiff” page at

Now get tweeting!

— TribeVibe contributor Courtney Shilling

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